{"id":8078,"date":"2019-07-11T06:00:00","date_gmt":"2019-07-11T10:00:00","guid":{"rendered":"https:\/\/castos.com\/?p=8078"},"modified":"2024-01-15T14:19:45","modified_gmt":"2024-01-15T19:19:45","slug":"email-marketing-podcast","status":"publish","type":"post","link":"https:\/\/castos.com\/email-marketing-podcast\/","title":{"rendered":"The Ultimate Guide to Podcast Email Marketing"},"content":{"rendered":"\n

Podcast email marketing is a powerful way to promote your show, build an audience, and continually engage with your listeners. It can also help you gather feedback and drive your fans to your new episodes. <\/p>\n\n\n\n

Whether you\u2019re a veteran podcaster or just starting your show, email marketing should be a component of your overall marketing strategy. In this guide, we\u2019ll explain everything you need to know about podcast email marketing. But first, we\u2019ll dive into why this channel is an important piece to your podcast marketing strategy<\/a>.<\/p>\n\n\n

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Read to start your own podcast?<\/strong> Learn the nitty-gritty details of starting your own show in our comprehensive guide. Learn how to start a podcast<\/a>.<\/p>\n\n<\/div><\/div>\n\n\n

Why Email Marketing for Podcasts?<\/h2>\n\n\n\n

Podcasts are one-way methods of communication. Plus you can only communicate when you publish a new episode. Email is a clever way to bridge the gap between episodes, keep listeners engaged, and give them the chance to speak directly to you. <\/p>\n\n\n\n

Plus, email marketing works. Between $32<\/a> and $44<\/a> is made for every $1 spent on email marketing (depending on who you ask). 49% of consumers<\/a> say they\u2019re happy to receive promotional emails from the companies they like at least once a week.<\/p>\n\n\n\n

Furthermore, 73% of millennials<\/a> say that email is their preferred business communication platform, compared to postal mail, social media, texting, or phone calls.<\/p>\n\n\n

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According to Statista<\/a>, 333.2 billion emails were sent in 2022. That number is expected to hit 376.4 in 2025. If you want to stand out as a podcaster who effectively drives listeners and customers with email marketing, you have to do email marketing well. <\/p>\n\n\n\n

How to Build a Podcast Email Marketing Strategy<\/h2>\n\n\n\n

Email marketing has its own set of tactics and best practices that differentiate it from social media<\/a> or paid advertising<\/a>. We\u2019ve laid out the essential steps to start building<\/a> your list and effectively marketing your podcast.<\/p>\n\n\n\n

1. Define your email marketing goals<\/h3>\n\n\n\n

There are lots of ways to use your email campaigns to help grow your podcast and your brand<\/a>. You might use email to sell memberships or products<\/a>. You might use your email list to turn website visitors into listeners. Or, like a lot of podcasters, you might use your podcast email marketing to simply notify your subscribers whenever new episodes are available.<\/p>\n\n\n\n

No matter how you intend to use podcast email marketing, just make sure you understand your own intentions so your emails are clear and serve your needs. <\/p>\n\n\n\n

2. Choose an email marketing service<\/h3>\n\n\n\n

In order to send email content, you need to use an email service provider. This platform will let you design emails, send as often as you like, segment your audience, review analytics, and more. Ideally, it should also integrate with your other tools.<\/p>\n\n\n\n

Which email marketing platform should you choose? There are lots of choices, so you\u2019ll need to find one that meets your needs, but we recommend the following tools:<\/p>\n\n\n\n