{"id":6942,"date":"2019-06-05T10:06:15","date_gmt":"2019-06-05T14:06:15","guid":{"rendered":"https:\/\/castos.com\/?p=6942"},"modified":"2024-01-25T13:27:59","modified_gmt":"2024-01-25T18:27:59","slug":"podcast-transcription","status":"publish","type":"post","link":"https:\/\/castos.com\/podcast-transcription\/","title":{"rendered":"Why & How to Create a Podcast Transcript"},"content":{"rendered":"\n

If you\u2019re spending the time and energy creating podcast episodes, it\u2019s important to make your content as accessible and discoverable as possible. You can add a ton of value to each episode with a podcast transcript.  <\/p>\n\n\n\n

What is a Podcast Transcript?<\/h2>\n\n\n\n

A podcast transcript is a word-for-word account of your episodes. You or an automated software simply listen to your episode and write down every word spoken by you or your guests. <\/p>\n\n\n\n

You can\u2019t publish your podcast transcriptions on the big podcast directories<\/a> like Apple Podcasts, Google Play, and Spotify, but you can post it on your own podcast website<\/a>. It\u2019s best to include a transcription for each episode on the same page as your audio player and show notes<\/a>.<\/p>\n\n\n\n

The Benefits of a Podcast Transcript<\/h2>\n\n\n\n

Why should you include podcast episode transcriptions alongside your audio files? They have several benefits. <\/p>\n\n\n\n

1. Podcast transcriptions make your episodes more accessible <\/h3>\n\n\n\n

According to the World Health Organization<\/a>, 5% of people struggle with some kind of disabling hearing impairment. Podcasting is an audio-first medium, but that doesn\u2019t mean you can\u2019t make your content available to people with hearing impairments.<\/p>\n\n\n\n

An audio transcription gives people with hearing loss a way to enjoy your amazing content. They might use it to supplement the parts they can\u2019t hear or they might read it through entirely. <\/p>\n\n\n\n

Podcast episode transcriptions also make your show accessible to non-native speakers. You can help them out by putting that content in written form for them to look up. <\/p>\n\n\n\n

2. Transcripts maximize your SEO reach <\/h3>\n\n\n\n

Your show notes<\/a> are valuable ways to help Google understand what your episodes are about, but notes only create a few hundred words. That\u2019s hardly the type of long form content Google likes to show at the top of its results.<\/p>\n\n\n\n

A podcast transcript, however, can reach 6,000 words from a 30 minute episode. That\u2019s a ton<\/em> of content that creates a massive SEO boost for your website, which ultimately makes it easier for new listeners to find your content. <\/p>\n\n\n\n

3. Podcasts with transcripts have more backlink opportunities <\/h3>\n\n\n\n

Most content creators avoid linking to podcast episodes without a podcast transcript because there\u2019s nothing for their readers\/followers to explore without listening to an entire episode. <\/p>\n\n\n\n

However, content creators don\u2019t mind linking to podcast episodes with podcast transcripts because their readers\/followers have something to explore without committing to a full episode or following a lot of steps. So if you want more backlinks (great for SEO!), publish transcriptions. <\/p>\n\n\n\n

4. A podcast transcript creates content you can repurpose<\/h3>\n\n\n\n

A podcast transcript is a valuable bank of written copy you can use to create other forms of content. You might use it for email marketing campaigns, social media posts, or infographics. Many podcasters use their transcriptions as sources for blog articles. <\/p>\n\n\n

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<\/path><\/svg><\/span>Action<\/span><\/p>\n\n\n\n

Read to start your own podcast?<\/strong> Learn the nitty-gritty details of starting your own show in our comprehensive guide. Learn how to start a podcast<\/a>.<\/p>\n\n<\/div><\/div>\n\n

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Grow Your Audience with the Right Analytics<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

In order to make smart decisions, you need access to the best information. Building an audience and growing your show require clear data. <\/p>\n\n\n

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Instead of reviewing your data across multiple platforms, Castos puts everything in one simple place. It\u2019s now easier than ever before to access a full snapshot of an episode in one look.<\/p>\n\n\n\n

What can Castos Analytics show you?<\/h4>\n\n\n\n

Castos Analytics offers a plethora of statistics about your podcasts that will help you to learn more about your audience.<\/p>\n\n\n\n