Audience Archives: Season One Episodes | Castos

Realism in Audio Fiction

iselle — Thu, 04 Aug 2022 11:15:00 +0000

Some of the best, most diverse, and talented audio creators alive make their living creating audio fiction. Shows like Welcome to Nightvale, Limetown, and Alice isn’t Dead, just to name a few, weave complex story arcs, colorful characters, and of course, great production value for listeners. We’re all lucky these shows exist. Northwoods Baseball Sleep ... Read more

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Grant Funding a Podcast with Danielle Desir Corbett

iselle — Thu, 14 Jul 2022 11:02:00 +0000

Funding a podcast can be tricky. Unless you’re one of the top-rated podcasts, ads typically won’t generate all that much revenue. Paywalls are great under the right circumstances. But if you don’t already have a large following, they can be a barrier to your podcast being discovered. Enter grant funding. Yes, grants exist for podcasters, ... Read more

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3 Clips Re-Air: Bellwether

iselle — Thu, 07 Jul 2022 11:31:00 +0000

For this episode, we’ll go back into our Archives to listen to an episode of 3Clips. It features Sam Greenspan and their podcast of speculative journalism, Bellwether. Not only is Sam one of the best minds in radio and podcasting (and the masterpiece that is Bellwether reflects that) but they also were able to use ... Read more

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In the News: White Noise Podcasts, Spotify’s Proclamation and More

iselle — Thu, 30 Jun 2022 10:56:00 +0000

Stuart and Matt gather to discuss a few stories from the world of audio. Pod Voices In light of the recent Supreme Court ruling that overturned Roe Vs. Wade podcasters are uniting to support women’s right and pro choice policies. If you’re a podcaster who feels called to speak out, Arielle Nissenblatt has a website ... Read more

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We Need Podcast Critics – with Keelin Peterson

iselle — Thu, 23 Jun 2022 11:00:00 +0000

Keelin Peterson runs the website Mentally a Magpie where she reviews podcasts. She joins Audience to discuss what she looks for in a podcast and how thoughtful, objective criticism can help podcasting. Links: Connect with Keelin mentallyamagpie.com @IAmKeelinIt Podcasts Mentioned goodniks.org 20k.org iheart.com/podcast/stuff-you-missed-in-history-cl-21124503/ theringer.com/gene-and-roger-podcast Castos castos.com/integrations/stripe

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When Passion Meets Profession: How to fund a Project with Newt Schottelkotte

iselle — Thu, 16 Jun 2022 11:30:00 +0000

Newt Schottelkotte created their first audio drama in 2017 when they were only 15 years old. That led to the creation of Caldera Studios, a production company where Newt produces their work including their latest series, Where the Stars Fell. In this episode, Newt and Stuart discuss the creative process of making a fiction podcast, ... Read more

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Camp Monsters (3Clips Re-Air)

iselle — Thu, 09 Jun 2022 11:10:00 +0000

For brands and companies, incorporating podcasting into their content marketing strategy probably seems like a no-brainer. But doing it well? It’s more art than science, but REI at least has the “art” part of that down pretty well. Among their many podcast offerings is Camp Monsters. So we go to our archives and a previous ... Read more

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Selling an audio book through a podcast

Craig Hewitt — Thu, 02 Jun 2022 17:43:43 +0000

Matt and Jonathan get back together to give us an update on their “build in public” subscription podcast experiment. In their first episode, Matt pitched the idea to Jonathan as a way to add another revenue stream to his podcast efforts. It was a new concept to Jonathan, who still had to come up with ... Read more

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From the Road to the Studio with Marcus dePaula

iselle — Thu, 26 May 2022 10:16:00 +0000

In his decades-long relationship with audio, Marcus dePaula has been a musician, a live audio engineer touring with bands and now he’s a podcast producer. Through his company “Me Only Louder” he works with business and creative professionals to make podcasts and website content. He also works with his wife at Mixtus Media to create ... Read more

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Facebook quits while podcast listenership on the rise

Craig Hewitt — Thu, 19 May 2022 15:10:26 +0000

Stuart and Matt are back with some of the most impactful headlines in the podcasting space. Listen for a breakdown of how some of the big players in the space might impact your podcast. If you want us to cover a https://finance.yahoo.com/news/facebook-pulls-plug-podcast-business-184557380.html The company will stop creators adding podcasts to the service this week. They ... Read more

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Niche Podcasting and Learning to Love (work) Again

iselle — Thu, 12 May 2022 11:00:00 +0000

Ijeoma Ekeocha was over her job. A series of microaggressions and just blatant racism convinced Ijeoma, a talented Pharmacist and medical researcher, that she should quit. So she created a podcast hoping she could transition into doing that full time. She launched the podcast “Brownskin Stories” and things seemed to be going well. But then ... Read more

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Making a Living (3Clips Archive)

iselle — Thu, 05 May 2022 11:20:00 +0000

On this episode of the Audience podcast, we’re diving into the archives to show you an older but important episode of the 3 Clips Podcast called, “Making a Living in Podcasting.” This episode was hosted by the 3 Clips original host, Jay Acunzo with business partners Kinsey Grant and Josh Kaplan as guests. 3 Clips ... Read more

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Formatting for a niche podcast

Craig Hewitt — Thu, 28 Apr 2022 14:36:39 +0000

“No one ever says that we should stop publishing books.” is the thought that popped into Stuart’s head while he visited a bookstore in today’s episode. After returning, he and Matt chat about finding a niche for your podcast. With over 4 million podcasts published at podcastindex.org and 2 million+ in Apple’s directory, you might ... Read more

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You (Probably) Need a Producer w/ Alex Lewis

Craig Hewitt — Thu, 21 Apr 2022 16:26:07 +0000

What does a producer actually do anyway? Well, it varies from one project to the next but the best podcasts often utilize the services of a producer or multiple producers. So for this episode, Stuart chats with Alex Lewis, an audio producer and musician. Alex has been a radio and audio producer for more than ... Read more

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Building a Subscription Podcast in Public with Jonathan Jones

iselle — Thu, 14 Apr 2022 11:00:00 +0000

Are you curious about subscription podcasting? Do you know what a private podcast is? Are you scared about jumping into private podcasting? On this episode of the Audience podcast, Jonathan Jones and Matt do a little experiment with subscription podcasting. Jonathan is going to build a subscription podcast (at Castos) in public, with Matt. Today ... Read more

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Starting a paid members-only podcast w/ Joe Casabona

Craig Hewitt — Thu, 07 Apr 2022 12:15:00 +0000

Joe Casabona joins the Audience podcast today to talk about his journey as a podcast creator. Joe produces a mix of podcasts in the web, WordPress and podcasting space. Matt and Joe cover some of the ways you can monetize a public podcast. Including digital products, courses, memberships, ads and more. Joe has found balance ... Read more

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Planning and Producing a Great Interview Show

iselle — Thu, 31 Mar 2022 12:00:00 +0000

On this episode of the Audience podcast, Matt and Stuart talk about what it takes (behind the scenes) to make a great podcast, with examples from the 3 Clips podcast. They talk about best practices and their processes when it comes to booking guests, pre-interviews, monetization, and editing. Not only do they touch on a ... Read more

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Steal this podcast listener survey!

Craig Hewitt — Thu, 24 Mar 2022 14:08:56 +0000

Today I’m hoping you can share in the improvement of the Audience podcast by taking part in our survey. Head there now at https://castos.com/survey As you might know, Season 2 of our other podcast 3 Clips has come to close. That means Stuart will be joining us more regularly on Audience. We have some new ... Read more

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Creating an audio experience w/ Eric Nuzum

Craig Hewitt — Thu, 17 Mar 2022 12:45:00 +0000

Technology is only good if it solves a problem. In the case of podcasting it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software ... Read more

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Create your own subscription podcast w/ Stripe and Castos

Craig Hewitt — Thu, 03 Mar 2022 13:15:00 +0000

Today I’d like to talk about creating your own subscription podcast without the middle man taking a cut of your revenue. Before we get too far down into the blueprint for monetizing your podcast, there are some hard requirements I’m mentioning in this episode: Why start a subscription podcast over advertising? What’s your knee-jerk reaction ... Read more

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Researching & Producing a Narrated Podcast with Paulina Salmas

iselle — Thu, 24 Feb 2022 06:00:00 +0000

On this episode of the Audience podcast, Matt interviews Paulina Salmas from An Eyesore and a Plague podcast. Paulina talks about how Twitter Spaces has changed podcasting and what it’s like to write and perform a scripted non-fiction podcast. Their discussion goes from podcasting, to the definition of a village, to Wurlitzer keyboards. Paulina’s passion ... Read more

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6 Ways to be a better podcast guest

Craig Hewitt — Thu, 17 Feb 2022 06:45:00 +0000

Chances are, if you’re listening to this episode, you produce a podcast. There’s a 90% chance that podcast is an interview show. There’s a 50% chance you’ve had a guest on said show that made you exhale a gigantic w-t-f was that when the conversation stopped. We’ve all had that guest. They sounded good on ... Read more

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Bob Ross: Finding Inspiration from Different Mediums

iselle — Thu, 10 Feb 2022 06:05:00 +0000

What can a soft-spoken painter teach us about podcasting? In this episode of the Audience podcast, Stuart talks about what we can learn from painting legend Bob Ross. While this beloved artist may have passed away nearly thirty years ago, he is still in the heads and hearts of many people today. Stuart talks with ... Read more

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Podcast 2.0 App Fountain.fm with Oscar Merry

iselle — Thu, 03 Feb 2022 06:05:00 +0000

Is Bitcoin an option for podcasters? What should you be doing right now when it comes to monetizing your podcast? In this episode of the Audience podcast, Matt is talking with Oscar Merry from Fountain. Fountain is an app that allows podcasters to share podcast clips with potential listeners and it allows listeners to support ... Read more

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3 Clips Season 2: How To Start a War

iselle — Thu, 27 Jan 2022 06:05:00 +0000

Do you know how WWII started? How do you incorporate narrative elements into a nonfiction podcast? In what ways can you weave in various sound elements to heighten the podcasting experience for your listeners? These questions (and more) are answered by Evo Terra (from the 3 Clips podcast) and Michael Trapani (from the How to ... Read more

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How to hit the podcast reset button

Craig Hewitt — Thu, 20 Jan 2022 06:05:00 +0000

Do you have more than one podcast? Have you been reconsidering your podcast goals? How do you continue to innovate (and want to innovate) when you’ve been podcasting for so long? On this episode of the Audience podcast, Matt and Craig talk about what you can do to hit the reset button on your podcast. ... Read more

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Breaking a podcast funk w/ Jonathan Jones

Craig Hewitt — Thu, 13 Jan 2022 06:10:00 +0000

On this episode of the Audience podcast, Matt talks with Jonathan Jones from the Your Podcast Mentor Show. Today they’re talking about how Jonathan went from public speaker to podcaster and how he utilizes YouTube and his skills as a speaker to grow his audience. Jonathan also talks about where you can find your first ... Read more

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Less is more: How long should a podcast episode be?

Craig Hewitt — Thu, 06 Jan 2022 13:58:36 +0000

How long should a podcast episode be? Do longer episodes have more useful content than shorter ones? Do short episodes cut out all the unnecessary chatter? Making a podcast is more of an art than a science. There’s no magical format that will get you downloads; there is only the format that works for you. ... Read more

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2022 Podcasting predictions

Craig Hewitt — Thu, 30 Dec 2021 16:29:29 +0000

What is podcasting going to be like in 2022? What are your predictions for next year? What are your hopes for the industry? In this episode of the Audience podcast, Matt talks about his predictions, Castos’ predictions, and other podcasters’ opinions about what they think will happen in the next year. Are you hopeful for ... Read more

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30 Days to launch a podcast

Craig Hewitt — Thu, 23 Dec 2021 06:10:00 +0000

Are you up for a challenge? How about launching a podcast in 30 days? Today, Matt talks about what it would take to launch a podcast in a month. With the New Year around the corner, many of you (or your friends) might be thinking about launching a podcast in 2022. What would that take? ... Read more

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There’s 92 Podcast Marketing Tips After This

Craig Hewitt — Thu, 16 Dec 2021 06:20:00 +0000

On this episode of the Audience podcast, Matt talks about his latest Twitter challenge and how it led to Lauren Passell, the Founder of Tink Media, Podcast the Newsletter and Editor at Hark Audio. Matt talks about Lauren’s top eight tweets (according to Matt) and Lauren joins the podcast for a few extra tips as ... Read more

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Simplify Your Sound Design with Quinton Johnson

Craig Hewitt — Thu, 09 Dec 2021 06:45:00 +0000

To state the obvious, Podcasting is an audio medium so how it sounds is crucial. But sometimes sound design can be a lengthy and expensive process, which is fine when you have the budget and personnel to create custom music and score each episode. But for independent creators and small organizations who might not have ... Read more

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I listened to 3 hours of Tim Ferris so you wouldn’t have to

Craig Hewitt — Thu, 02 Dec 2021 06:45:00 +0000

On this episode of the Audience podcast, Matt talks about a 3-hour episode of Tim Ferriss’ podcast, where he and guest Chris Hutchins talk about how Tim grew The Tim Ferriss Show into what it is today. The episode is a powerful one but pretty long, so Matt highlights some of the most important bullet ... Read more

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When to use Trailer Episode vs Episode 0

Craig Hewitt — Thu, 25 Nov 2021 06:35:00 +0000

On this episode of the Audience podcast, Matt and Stuart talk about the differences and the importance of having a trailer episode or an “Episode 0.” Are they different things? The short answer is yes. The long answer involves the reasoning for using one or the other, as well as the length and content of ... Read more

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Gary Arndt on winning with short form podcasts + TikTok

Craig Hewitt — Thu, 18 Nov 2021 06:45:00 +0000

What is a travel photographer to do when the entire world shuts down? Turn to podcasting and TikTok, of course. Gary Arndt was owning the space of travel photography until the global pandemic put an end to his plans. Now he’s taking on the podcasting world with his podcast, The Everything Everywhere Daily Podcast. But Gary ... Read more

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Data Doesn’t Have to Be Scary w/ Alexandra Mannerings

Craig Hewitt — Thu, 11 Nov 2021 06:30:00 +0000

Podcasting can be a really great medium for breaking down long-held ideas about a certain topic. On this episode, Sam is joined by Alexandra Mannerings of the Heart, Soul, and Data podcast to learn about how she is using her show as a platform to start conversation with organizations and individuals who may have been adverse to all things ... Read more

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New Automations Engine + ConvertKit support for podcasters

Craig Hewitt — Thu, 04 Nov 2021 13:56:17 +0000

Castos’ private podcast automation makes it easier to make changes to subscriptions, engage with your audience, and make sure your content is secure. Today, Craig and Matt talk about Castos’ newest integrations and what it will mean for podcasters interested in private podcasting. The team is ecstatic about the ConvertKit integration which will allow podcasters ... Read more

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Let’s put on a show

Craig Hewitt — Fri, 29 Oct 2021 14:53:42 +0000

Why do I want to start a podcast? What should my podcast be about? What do I want to get out of podcasting? These are the questions we’re talking about today on Audience. Peter Link, CEO of Watchfire Music, joins us today, to talk about how to put on a good show. Peter goes over his ... Read more

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Craft Beer & Conversation: The Perfect Recipe for A Podcast w/ Joseph Bennecke

Craig Hewitt — Thu, 21 Oct 2021 05:00:00 +0000

Today on the Audience podcast, Sam Chlebowski brings you the latest episode of the Castos Creator’s Spotlight series. In this series, Sam talks with content creators (just like you) about where they came from, where they’re going, and also their tips, tricks, and advice for new podcasters. In this episode, Sam is joined by Joseph ... Read more

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Ushering in a community for your podcast w/ Arielle Nissenblatt

Craig Hewitt — Thu, 14 Oct 2021 15:52:31 +0000

On this episode of the Audience podcast, Matt talks with Arielle Nissenblatt about building a community around your podcast. There are so many great takeaways from this episode, from community engagement to building an audience, podcasting habits to monetization. Arielle lends her expertise in answering Matt’s questions about podcasting and Twitter. Arielle is a podcast ... Read more

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Nathan Gathright from Steno.fm talks podcasting

Craig Hewitt — Thu, 07 Oct 2021 05:30:00 +0000

On this episode of the Audience podcast, Matt talks with podcast veteran Nathan Gathright about his latest venture: Steno.FM. The podcast 2.0 movement is bringing a lot of great things to podcasters and listeners. This also means transcripts. Descript is great for podcasters who need to work on their own podcasts, but what about listeners? ... Read more

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Behind The Scenes Of A Brand Redesign

Craig Hewitt — Thu, 30 Sep 2021 11:58:18 +0000

Today is a big day at Castos. We reveal a new website, new logo, new color scheme, and new brand.

In the spirit of transparency and showing what the creative process looks like for us as a company and as a Brand we talked with several of our team members about what they took away from the brand process.

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Thriving On Twitter with Bridget Willard

Craig Hewitt — Thu, 23 Sep 2021 07:04:00 +0000

There aren’t many more well understood growth channels for a brand’s audience than social media. But like a lot of things when it comes to growing your brand, it’s often not complicated, but it’s hard. Twitter in particular is a favorite for brands (and let’s face it, your podcast is a ‘brand’ whether you’ve admitted ... Read more

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Podcasting with Friends

Craig Hewitt — Thu, 16 Sep 2021 07:18:00 +0000

On this episode of the Audience podcast, Stuart talks about a different type of podcast. While most of the Audience podcast episodes focus on podcasts and podcasters who want to glean financial value and brand awareness from their work, other podcasts originate from a group of friends hanging out. Today, Stuart focuses on a few ... Read more

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Starting a Conversation and Engaging Your Community with Chris Desmond

Craig Hewitt — Thu, 09 Sep 2021 07:16:00 +0000

In this week’s episode of the Creator’s Spotlight series, Sam talks with Chris Desmond about how to start a conversation and engage with your podcasting community. Chris’ healthcare background easily transferred into a podcasting hobby. It has since morphed even more, changing from a hobby, to a mental health tool, to a resource for the ... Read more

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10 Ways to save time as a podcaster

Craig Hewitt — Thu, 02 Sep 2021 07:14:00 +0000

Today’s episode is all about saving time as a podcaster, especially a solo podcaster. Running a podcast resembles running a small business more than you might have guessed…or hoped. As small business owners, you’re responsible for wearing many hats. If you’ve ever launched a business, you quickly found out that not only are you the ... Read more

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Podcast 2.0 apps + your new call to action

Craig Hewitt — Thu, 26 Aug 2021 07:13:00 +0000

Today’s episode is all about new podcast apps + podcast 2.0. It’s a big topic, and a bleeding edge one for most of us, suffice to say this one episode wouldn’t do the whole of it justice. However, if there’s one thing I leave you with, it’s that you’re encouraged, as podcast creators, to go ... Read more

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Thoughts on using video to grow your podcast

Craig Hewitt — Thu, 19 Aug 2021 07:11:00 +0000

In the last episode we talked about Tom Webster’s approach to using YouTube for growing your podcast. A quick recap of that is: Use Youtube because it’s a powerful search tool for topic heavy podcast episodes. Make your show more shareable; leverage something other than audio to do that. After shipping that episode, I felt ... Read more

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Growing your podcast through word of mouth

Craig Hewitt — Thu, 12 Aug 2021 07:09:00 +0000

Matt is back from vacation. On this episode of the Audience podcast, he tackles the subject of growing an audience in the most tactful way possible. Matt offers tips and advice based on statistics, his own expertise on podcasting, and through the lens of his unique perspective from being in the industry for so long. ... Read more

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The Creator’s Calling – A Leap of Faith Into Podcasting with Anya Smith

Craig Hewitt — Thu, 29 Jul 2021 14:27:39 +0000

On this episode of the Audience podcast, Sam Chlebowski, the host of The Creator Spotlight Series, talks with Anya Smith of the Matters of Belief podcast. The top two topics we generally avoid when making pleasant conversation are politics and religion. Today Anya shares why religion should not be on that list. It is obvious ... Read more

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Growing A Successful Membership Podcast with Tony Merkel

Craig Hewitt — Thu, 22 Jul 2021 07:00:00 +0000

On this episode of the Audience podcast, Craig talks with Tony Merkel from the Confessionals podcast. Tony was able to live the dream: quit his job and become a full-time podcaster. Today on Audience, Tony talks about creating a community, suggestions for new podcasters, and lessons that he has learned about audience growth. Tony shares ... Read more

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