Podcast Promotion | Castos

Podcast Swaps: Easy Audience Growth for Minimal Effort

Dennis — Fri, 15 Mar 2024 11:00:00 +0000

If you're looking to expose your show to new audiences, podcast swaps are for you. This article explains everything you need to know.

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13 Podcast Website Templates for Your WordPress Site

Dennis — Fri, 22 Sep 2023 17:28:59 +0000

In this article, we explore the best podcast website templates, each designed to elevate your show and help you grow your audience.

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Spotify Podcast Reviews: How to Rate on Spotify, See Your Rating, and Get Reviews for Your Show

Dennis — Wed, 06 Sep 2023 13:59:14 +0000

Spotify is one of the top listening apps. In this article, we explain how to see and get more Spotify podcast reviews and ratings.

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7 Effective Paid Podcast Promotion Opportunities to Grow Your Audience

Dennis — Tue, 08 Aug 2023 12:00:00 +0000

Building an audience takes time, but you can speed it up. Let's take a look at the top opportunities for paid podcast promotion.

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The Best Hashtags to Promote Podcast and How to Find the right Hashtags for Your Show

Dennis — Thu, 03 Aug 2023 19:36:02 +0000

In this article, we reveal the best hashtags to promote a podcast, boost your visibility, and amplify your voice in the podcasting landscape.

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How to Promote a Podcast on Spotify (7 Simple Steps)

Dennis — Tue, 18 Jul 2023 16:07:51 +0000

It’s smart to take a few steps to promote your show on Spotify. In this article, we offer seven simple steps to promote a podcast on Spotify.

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The Best Podcast Websites Examples of 2023

Dennis — Fri, 07 Jul 2023 22:26:15 +0000

A podcast website is an important part of your brand. In this article, we show off the best podcast website examples to give you inspiration.

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AI In Podcasting: 8 ChatGPT Prompts to Create Better Podcast Content

Craig Hewitt — Mon, 08 May 2023 15:42:19 +0000

In this article, learn about ChatGPT, why it's good for podcasters, and a few ChatGPT prompts that will help you produce better content.

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6 Ways to Promote a Podcast on Twitter

Craig Hewitt — Wed, 01 Feb 2023 15:47:13 +0000

If you are looking to reach new listeners, Twitter can be a game-changer. In this guide, you’ll find six tips to promote a podcast on Twitter.

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8 Video Marketing Tactics to Grow Your Podcast

Craig Hewitt — Mon, 02 Jan 2023 12:00:00 +0000

In this short guide, we cover several video marketing tactics and strategies you can use to help grow your podcast in 2023.

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3 Email Marketing Examples to Engage Your Podcast Audience

Craig Hewitt — Thu, 17 Nov 2022 15:00:00 +0000

In this article, we will explore the benefits email marketing and offer some email marketing examples to drive podcast audience engagement.

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7 Ways to Maximize Your Podcast Promotion Using QR Codes

Craig Hewitt — Thu, 03 Nov 2022 19:18:13 +0000

Podcasts are an excellent way for brands and marketers to connect with their target audiences. By creating and distributing engaging and informative podcasts, brands and marketers can build trust and credibility with their audiences and ultimately drive sales and grow their businesses. Podcasts offer the flexibility and convenience that podcasts and other forms of media ... Read more

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5 Critical Marketing Tools for Podcasters

Dennis — Thu, 27 Oct 2022 16:24:55 +0000

Owing to their easily accessible and entertaining nature, podcasts have proven to be one of the most engaging types of content in the past few years. In fact, reports show that one-third of the American population now listens to podcasts on a regular basis. If you have a podcast or planning on starting a podcast, ... Read more

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7 Ways to Use TikTok to Promote Your Podcast

Dennis — Fri, 14 Oct 2022 15:57:46 +0000

If you’re looking for a new way to promote your podcast, consider using TikTok. This short-form video content app has exploded in popularity in recent years. It offers a unique way to reach potential listeners. Its audience base consists of Gen Z and young adults, making it an ideal platform for reaching out to this ... Read more

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5 Podcast Design Tips For Eye-Catching Visuals

Craig Hewitt — Wed, 12 Oct 2022 13:34:06 +0000

Whether you’re a veteran podcaster or are just getting started, you’ll definitely want to give some thought to the visual components that go into your podcast! Visual branding is as important as audio branding in your podcast. Branding goes a long way, especially when you’re trying to make a lasting first impression on a potential ... Read more

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Podcast One Sheet: Examples and How to Make Your Own

Dennis — Wed, 28 Sep 2022 15:46:35 +0000

Whether you’re a podcaster trying to market your show or a guest trying to get on podcasts, you need a simple way of introducing yourself and telling potential collaborators what you’re about. A podcast one sheet is the perfect tool to concisely tell your story. In this article, we explain what a podcast one sheet ... Read more

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Podcast Promotion Template: An Actionable Marketing Plan to Grow Your Show

Dennis — Wed, 21 Sep 2022 15:19:59 +0000

Looking for a podcast promotion template to help you market your show? One thing we see over and over when we work with podcasters is that they don’t know how to promote their podcast. They get everything up-and-running, but fail to adequately tell the world about their show. We dive deep into growing your show ... Read more

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The Top 500 Podcast Search Terms On YouTube

Craig Hewitt — Tue, 13 Sep 2022 20:08:42 +0000

YouTube recently announced its release of YouTube Podcasts, which is Google’s 4th attempt to really break into the podcasting space in a meaningful way. For a company devoted to organizing the world’s knowledge, it is surprising to many of us in the content marketing field that Google has struggled so much with getting a podcasting ... Read more

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8 Effective Podcast Collaboration Strategies to Grow Your Show

Dennis — Thu, 25 Aug 2022 13:10:19 +0000

Whether you’re a new or veteran podcaster, you’re always looking for ways to grow your audience. Social media marketing, email marketing, and blogging are useful techniques, but there’s one strategy that rises above the rest: podcast collaboration. If you listen to podcasts, you’ve probably seen this before: Your favorite host brings a guest on who ... Read more

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How to Build an Email List for Your Podcast (Including 12 Tips for Success)

Dennis — Wed, 20 Jul 2022 16:29:30 +0000

Want to know how to build an email list for your podcast? Email marketing is a communication method that compliments nicely with podcasting. It gives you a way to send updates, notify about new episodes, tease upcoming episodes, ask for feedback, and engage your listeners in an intimate place. Do people really like email? Absolutely. ... Read more

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How to Grow Podcast Listeners: 16 Strategies to Grow Your Podcast Audience

Dennis — Wed, 20 Apr 2022 17:44:00 +0000

You’ve launched your podcast and produced a few episodes. Now you’re wondering how to grow podcast listeners. Every podcaster turns their attention to this problem at some point. Except in a few viral cases (which you can’t depend on), there’s no shortcut here. You need reliable steps to grow your listener count. Then you need ... Read more

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How to Write an Engaging Twitter Thread (for Podcasters and Other Creators)

Dennis — Tue, 15 Mar 2022 18:48:53 +0000

Between text, images, videos, polls, and GIFs, there are lots of ways to create content for your Twitter followers. But sometimes Twitter’s 280-character limit just isn’t enough. Sometimes you want to tell a longer story. Well, you can! Despite Twitter’s limitations, you can write as much as you like by using a Twitter thread. This ... Read more

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How to Land Guest Spots on Podcasts for Lead Generation

Andy Cabasso — Wed, 10 Nov 2021 11:00:00 +0000

Podcast guest appearances are an incredibly underutilized, yet powerful channel for lead generation. In the past year, I have been on a few dozen podcasts. Not because I like the sound of my own voice, but because I have seen how it can drive web traffic and earn new customers for a business. In particular, ... Read more

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Podcast Marketing Strategy 101: How to Make Podcasts Fit in Your Marketing Funnel

Grace Lau — Fri, 05 Nov 2021 10:00:00 +0000

Podcasts and marketing. They seem like two unlikely bedfellows, don’t they? Podcasts are all about slowing down, paying close attention, and engaging with something deeply. Marketing feels more frantic – trying to grab your audience’s attention by any means available. Marketing can often feel like the 30-second YouTube ads you impatiently wait to finish so ... Read more

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How to Get More Traffic to Your Show with Podcast Audiograms

Dennis — Thu, 17 Jun 2021 04:08:15 +0000

Are you wondering whether to promote a podcast with Audiograms? Looking for more advice on how to do it? Sharing your episodes is a key part of podcast promotion. But in order to drive traffic from social media to your show, you need to post highly engaging content. Text posts and images are great (and ... Read more

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How to Get More Podcast Reviews to Grow Your Audience

Craig Hewitt — Wed, 02 Jun 2021 22:46:02 +0000

Podcast reviews are genuine opinions from past listeners. New listeners rely on them to decide whether your show is worth their time. They give your podcast social proof and credibility, so new listeners don’t have to take your word that your podcast is great— they have other listeners vouching for it. However, with the Apple ... Read more

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Using Podcast Merchandise to Build Your Community and Grow Your Show

Dennis — Fri, 28 May 2021 02:06:18 +0000

Are you planning to make merchandise for your podcast? Looking for advice on how to use merch to grow your show? If you listen to a lot of podcasters (and as a podcaster yourself, you probably do), you undoubtedly hear every host plugging their podcast merchandise in each episode. When they release a new product ... Read more

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How to Create a Podcast Newsletter for Your Show

Craig Hewitt — Thu, 20 May 2021 13:05:00 +0000

Marketing your podcast doesn’t just mean finding new listeners. It also means keeping your existing listeners aware of your new content and engaged with your brand. When it comes to marketing your podcast, email is one of the most powerful tools available to you. The ROI of email marketing ROI is 4200% ($42 for every ... Read more

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3 Experts Discuss the Best Automated Zapier Processes for Your Podcast Management

Craig Hewitt — Wed, 12 May 2021 18:03:25 +0000

Podcasts have rapidly become one of the most popular types of media. From 2017 to 2020, the number of podcast listeners in America grew by 15%. As of 2021, 41% of Americans had listened to podcasts in the last month. Not only are podcasts increasingly popular, but they are also becoming easier to make. With ... Read more

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How to Produce a Podcast: The Ultimate Guide

Craig Hewitt — Mon, 10 May 2021 15:34:00 +0000

Are you planning to start a podcast for your brand? Wondering what goes into producing an amazing podcast episode? This guide will show you exactly how to produce a podcast show – From planning your podcast episodes, pre-production, recording, editing, and even the post-production process. However, there’s something we have to address first. Is It ... Read more

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How to Optimize Podcast SEO to Build Up Your Podcast’s Audience

Craig Hewitt — Tue, 23 Feb 2021 19:18:39 +0000

If you’ve ever looked into ramping up your podcast marketing efforts, you’ve probably heard of the term search engine optimization, or SEO. Search engine optimization is an area of digital marketing that involves creating content, building links, and tweaking your website to improve your search engine rankings. Essentially, when someone types a relevant query into ... Read more

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How to Grow and Scale Traffic to Your Podcast Website

Craig Hewitt — Tue, 22 Dec 2020 13:00:00 +0000

When people think of content marketing, blogging usually comes to mind. But there’s a form of content marketing that is virtually untapped. I’m talking about building website traffic from a podcast. A study by Edison Research shows that over 100 million Americans listen to podcasts every month. And the number is rising. The rising popularity ... Read more

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35 Podcast Statistics You Must Know to Grow Your Show

Craig Hewitt — Fri, 16 Oct 2020 01:00:23 +0000

Wondering how the World responds to podcasting? Looking for podcast statistics, industry stats, and listener data? True Fact: Podcasting is no longer in the shadows of other forms of audio content. With Podcast Insights reporting over 850 million shows available on Apple Podcasts, the industry shows no signs of slowing down. With that growth comes ... Read more

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How To Build A Podcast Landing Page That Gets More Subscribers

Craig Hewitt — Tue, 16 Jun 2020 21:03:57 +0000

There is one common goal for many of us podcasters: To get more subscribers. Those listeners that tune into every one of our episodes. And there is a lot we can do as content creators to make it easier for our potential listeners to find our content and subscribe to our show. This is often ... Read more

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Understanding Your Podcast Analytics To Grow An Audience

Craig Hewitt — Tue, 09 Jun 2020 22:13:40 +0000

Podcast analytics are the foundation of big growth decisions. Building an audience, increasing number of downloads, and creating a successful podcast all hinge on understanding the numbers. The data related to high performing episodes and those around listener demographics all provide powerful insights. But the decentralization of podcasting poses a problem. Podcasters need to look ... Read more

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Why Your Website Says Not Secure & How To Fix It

Craig Hewitt — Tue, 24 Mar 2020 06:03:07 +0000

If you’ve noticed an error message on your podcast’s website announcing your website is not secure, you’re not alone. In October 2019, Google announced a series of updates to Chrome that are starting to trigger “not secure” warnings as of December. The root of the changes deals with mixed content. Mixed content means a webpage ... Read more

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How To Promote Your Podcast Using Headliner App

Craig Hewitt — Tue, 03 Mar 2020 04:00:41 +0000

Planning, recording, and creating new content is just one part of the podcasting process. Marketing podcast episodes is equally as important but it can be a challenge to stand out among the thousands of other shows. Promoting a podcast on social media requires posting unique assets that make users stop scrolling. But static images can ... Read more

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How to Increase Podcast Downloads With 18 Actionable Tips

Dennis — Mon, 02 Dec 2019 07:52:08 +0000

Full disclosure: there is some debate about how podcast directories count podcast downloads versus listens. However, both measurements represent a podcast’s audience and the number of people who routinely consume its content. For us, increasing a podcast’s downloads ties directly to increasing its total number of subscribers. Many listening platforms automatically download new episodes for ... Read more

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The Complete Guide to a Podcast Transcript

Dennis — Tue, 19 Nov 2019 20:45:52 +0000

If you’re spending the time and energy creating podcast episodes, it’s important to make your content as accessible and discoverable as possible. You can add a ton of value to each episode with a podcast transcript. Action Read to start your own podcast? Learn the nitty-gritty details of starting your own show in our comprehensive ... Read more

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Everything You Should Know About SEO For Podcasts

Craig Hewitt — Thu, 14 Nov 2019 16:00:08 +0000

When you think of optimizing your podcast for SEO, things that come to mind are likely keywords, how to target them, or strong content strategies. But, most people don’t associate podcasts with search engine optimizations and are missing some key growth opportunities. In this post, we’ll teach you SEO for podcasts, including some podcast SEO ... Read more

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Why And How You Should Repurpose Your Podcast Content

Craig Hewitt — Sat, 19 Oct 2019 02:06:37 +0000

You’ve spent time researching, recording, editing, and publishing an engaging podcast episode that your listeners can’t get enough of. Your hard work is paying off, the number of episode listens are increasing but what if there was another way to squeeze even more juice out of the post? Repurposing podcast content is the perfect strategy ... Read more

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How Audience Participation Can Create Better Content

Craig Hewitt — Fri, 18 Oct 2019 07:13:36 +0000

Podcasting is traditionally thought of as a one-way medium. But in reality, you as a host are likely creating conversations on the other side of your listeners headphones that never make it to the air. To tap into these discussions, including audience participation in your podcast is a unique way to further engage your audience ... Read more

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Why a Podcast Website is Important

Craig Hewitt — Fri, 04 Oct 2019 19:56:07 +0000

If you’re just starting out in podcasting you may be wondering why having a podcast website is important. Here we’ll give you four big reasons why you should spend time creating a dedicated site for your show. After all, podcasting is an audio-first medium and you would initially think that there might not be a ... Read more

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Define Your Ideal Listener

Craig Hewitt — Wed, 21 Aug 2019 22:07:47 +0000

Before you can create content, it’s a good idea to know who you’re creating that content for. Defining your ideal podcast listener will give you the best shot at creating content that connects with an audience. Before you get started, we recommend downloading our streamlined Listener Avatar worksheet to put your thoughts down on paper. ... Read more

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6 Steps For How To Build A Podcast Website & Why You Need One

Dennis — Tue, 30 Jul 2019 08:00:46 +0000

Are you wondering how you could build a website for your podcast? Great news, then – Below, we walk you through the exact process of creating a podcast website from scratch. You don’t need a developer or a big budget to create your own podcast website. Following this six-step guide and using the right tools ... Read more

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The Ultimate Guide to Podcast Email Marketing

Craig Hewitt — Thu, 11 Jul 2019 10:00:00 +0000

In this guide, we’ll explain why email marketing is important and everything you need to know about podcast email marketing.

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How to Promote Your Podcast on Instagram

Craig Hewitt — Tue, 02 Jul 2019 05:40:40 +0000

Did you know that Instagram has officially reached 2.4 billion monthly users? And out of that billion, more than 500 million users visit the platform and scroll through their feed every day—making it an ideal platform to set up a small business, market a service, or in your case, promote a podcast. Just think about it. When ... Read more

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Why & How to Create a Podcast Transcript

Craig Hewitt — Wed, 05 Jun 2019 14:06:15 +0000

If you’re spending the time and energy creating podcast episodes, it’s important to make your content as accessible and discoverable as possible. You can add a ton of value to each episode with a podcast transcript. What is a Podcast Transcript? A podcast transcript is a word-for-word account of your episodes. You or an automated ... Read more

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Podcast Announcement: How To Promote Podcast To an Email List

Dennis — Wed, 27 Feb 2019 05:22:13 +0000

Do you wonder how to announce your podcast effectively? Looking for ways to promote the show to your email list? FACT: There are many ways to market your podcast. One important strategy is to promote new episodes to your email list. In order to maximize the traffic you get from your audience, use this post ... Read more

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Six Key Steps to Promote a Podcast On Facebook

Dennis — Thu, 14 Feb 2019 01:43:03 +0000

Facebook is a diverse platform, perfect for sharing different kinds of content like images, video, gifs, and text-based posts. More recently, the popularity of Facebook groups has added to the list of reasons why the channel is a key pillar to any social media promotional strategy. Facebook is one of the best platforms to promote ... Read more

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How to Promote a Podcast: The Ultimate Podcast Marketing Guide

Dennis — Tue, 29 Jan 2019 12:00:14 +0000

If you’re looking to learn how to promote a podcast and how podcast promotion and marketing can help you grow a listenership, you’re in the right place! As Hot Pod turned five last this year, they asked their readers “What are you most frustrated by about the podcasting industry?” Readers offered their answers with one saying, “It ... Read more

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