Send in-app purchase events to Braze

Using in-app purchases events with Braze can help you to create content that understands the context of your customers and their actions.

Use the Braze integration to:

  • Improve onboarding

    Send an onboarding campaign to a user towards the end of their free trial.

  • Target surveys

    Trigger a feedback survey after a customer cancels a free trial or unsubscribes.

  • Win-back subscribers

    Send campaigns to users who canceled their subscription or didn’t pursue after their free trial.


Using our Braze integration you can connect the following events:

  • Initial Purchase
  • Trial Started
  • Trial Converted
  • Trial Cancelled
  • Renewal
  • Cancellation
  • Uncancellation
  • Non Subscription Purchase
  • Billing Issues
  • Expiration
  • Product Change

Resources Related to Braze

Content to help you make the most of this RevenueCat Integration.

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarie, PhotoRoomOlivier Lemarie, PhotoRoom
Read case study