Launching a Podcast | Castos

Podcast Call to Action: How to Entice Your Listeners to Take Action

Dennis — Thu, 17 Aug 2023 13:56:00 +0000

One of the most important parts of recording a podcast episode is your podcast call to action. This simple component – which often takes the form of just a few sentences – is critical toward helping you build a brand and achieve your goals. In this article, we explain how to podcast calls to action ... Read more

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How to Plan a Podcast Season

Dennis — Fri, 28 Jul 2023 15:37:25 +0000

In this article, we explain seasonal podcasting, the types of podcasts they are suited for, and how to plan a podcast season of your own.

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4-Person Podcast Setup: Equipment Needs and Tips for Success

Dennis — Mon, 24 Jul 2023 17:24:11 +0000

Need help with your 4-person podcast setup? Learn why what equipment you need for a group podcast and how to be successful.

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The Best Podcast Websites Examples of 2023

Dennis — Fri, 07 Jul 2023 22:26:15 +0000

A podcast website is an important part of your brand. In this article, we show off the best podcast website examples to give you inspiration.

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The Business of Podcasting and Content Creation (Including Structure, Budgeting, and Taxes)

Dennis — Wed, 17 May 2023 12:58:58 +0000

You create content because you’re passionate about your topic and your audience. But it’s more than just a hobby. It generates revenue, has expenses, and pays salaries. As a creator, it’s important to treat your content like a business. That means establishing a legal business entity, setting a budget, and paying taxes. In this guide, ... Read more

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Top 7 Benefits of Podcasting for Business and Entrepreneurship

Dennis — Thu, 23 Mar 2023 13:46:51 +0000

Podcasting is a popular and effective way to reach customers and build a brand. Learn the benefits for business and entrepreneurship.

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A Podcast Planning Template to Help You Produce Incredible Episodes

Dennis — Wed, 25 Jan 2023 14:25:34 +0000

This podcast planning template puts all of your research, notes, and instructions in one centralized place. Use it to produce great episodes.

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How to Set the Right Podcast Budget (And Stick to It)

Craig Hewitt — Tue, 10 Jan 2023 15:00:00 +0000

In this article, we walk you through the basics of figuring out your podcast budget. Our tips will help you set a budget that works for you.

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The 10 Biggest Podcasting Mistakes You Need to Avoid

Craig Hewitt — Mon, 21 Nov 2022 17:42:00 +0000

Learn the 10 biggest mistakes to avoid to ensure you’re approaching this powerful medium like a pro while eliminating rookie errors.

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B2B Podcast: The Benefits and How to Get Started

Dennis — Fri, 21 Oct 2022 16:00:11 +0000

Want more brand awareness and new customers? In this article, we explain B2B podcasting, its benefits, and how to start your own B2B podcast.

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How Podcasting Fits In with the Rest of Your Brand’s Content

Dennis — Mon, 22 Aug 2022 14:46:03 +0000

If you’re podcasting, there’s a good chance you’re creating other kinds of content as well. You might be blogging, sending email newsletters, posting on social media, vlogging, or doing something totally unique. Fitting all of your content channels together can be challenging. If you do it well, you can create a comprehensive experience for your ... Read more

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Getting Buy-In (and Budget) for Your Company Podcast

Dennis — Tue, 26 Jul 2022 18:37:15 +0000

Podcasts can have a significant impact on the growth of your audience and customer base. By providing value with an informative, entertaining, and engaging show, potential customers will come to see you as an expert in your field – a true problem solver who can help them. But before you can introduce a podcast to ... Read more

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7 Podcast Trends for 2023 You Should Know About

David Campbell — Thu, 14 Jul 2022 14:35:46 +0000

A podcast is a great medium to connect with your audience. Today’s podcasters offer shows to listeners of all tastes and preferences. Although the podcast industry has been around for nearly 20 years, podcasting as we know it has grown massively over the last few years. About 70% of US citizens are currently aware of ... Read more

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How to Make Your First $100 Podcasting

Dennis — Thu, 31 Mar 2022 19:56:01 +0000

As a podcaster, it’s no secret that you want to use your show to make money. You love the medium, you love the work, and you love your audience, but at some point you want the show to compensate you for all of your effort. Earning Joe Rogan levels of cash takes time, but that ... Read more

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35 Podcast Episode Ideas to Try Right Now (Updated 2023)

Dennis — Thu, 13 Jan 2022 02:55:14 +0000

Whether you’re a new podcaster or a veteran, it can be tough to come up with fresh podcast episode ideas. But if you want to keep your audience engaged, you have to give them something unique in each episode. To help you produce amazing content, we’ve put together this big list of engaging podcast episode ... Read more

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Why and How to Write a Podcast Business Plan

Dennis — Wed, 29 Dec 2021 23:43:41 +0000

If you intend to treat your podcast like a business, it’s important to create a podcast business plan. This document is a key resource; a roadmap that will set your show up for success, even if you don’t plan to turn your show into a media empire. Many podcasters dive in without bothering with this ... Read more

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How Much Does a Podcast Cost? A Deep Dive Into Podcast Prices

Dennis — Sat, 18 Dec 2021 00:49:10 +0000

If you’re new to podcasting, you’ve probably wondered, “How much does a podcast cost?” After all, who wants to jump into a new endeavor without understanding its cost? Honestly, this is a tough question to answer simply. There’s a wide range of potential expenses and several factors to consider. In this article, we’ll help you ... Read more

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What is a Podcast? (Everything You Need to Know About Podcasting)

Dennis — Wed, 13 Oct 2021 20:11:45 +0000

A podcast is a digital audio program consisting of a series of audio episodes that you can download or stream from the internet. It works very much like a radio show, but with one major difference: You can subscribe to a podcast and listen to it anytime you want. Now, there is far more to ... Read more

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How to Find the Perfect Podcast Niche (8 Considerations)

Dennis — Wed, 08 Sep 2021 21:57:10 +0000

Choosing a podcast niche is one of the first steps in starting a podcast. There’s little you can do until you make this decision. Many podcasters know right away what they want to produce a show about. In fact, the niche often comes first before they decide to start a show. They think, “I want ... Read more

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When and How to Change a Podcast Name

Dennis — Wed, 01 Sep 2021 02:30:49 +0000

Are you wondering how to change a podcast name? It’s a daunting task, especially considering all the time and energy you spent producing content and growing your audience. Your name is your show’s identity. Will you screw everything up by making such a fundamental change? Fortunately, a podcast name change isn’t like starting anew. Plenty ... Read more

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How to Create a Podcast for Education

Dennis — Wed, 21 Jul 2021 01:50:38 +0000

The pandemic taught us that education must be flexible. We can’t expect the old models to work forever. Educators and students need to be tech-savvy and willing to try new methods to continue learning, independent of location and time. In-person learning will always have a place, of course, but other tools are becoming critical to ... Read more

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Podcast Studio Setup: How to Create a Great Podcast Recording Room

Dennis — Wed, 14 Apr 2021 04:20:51 +0000

Your podcast studio is your home base. It’s where your episodes leap off your notes and come to life; where your content takes form and spreads through the world. So if you’re serious about your show, you need a decent podcast studio setup. Why is it important to have a quality recording studio? Because a ... Read more

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5 Ways to Impress Your Podcast Guests

Craig Hewitt — Mon, 15 Feb 2021 14:00:00 +0000

Why is growing your podcast audience so difficult? Podcasts present a few unique challenges compared to other types of content: Podcasts are usually audio-only, which means it’s difficult to grab someone’s attention Audio is not as inherently shareable as text or video It’s difficult to discover new podcasts and podcast episodes Growing your podcast listenership ... Read more

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How to Build a Podcast Team

Dennis — Fri, 08 Jan 2021 09:22:35 +0000

Producing a quality podcast takes time and work. It’s hard to do it alone, which is why many podcasters build a team to bring in complementary skills and split up the work. Building a team is also a great way to make yourself accountable and prevent podfading. With the right tools, you can also learn a ... Read more

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How to Host a Podcast in 6 Tried-and-True Steps

Craig Hewitt — Fri, 02 Oct 2020 00:49:00 +0000

Want to know how to host a podcast? You’re in the right place. Every podcaster wants to believe they’re a great host, but it takes a truly wise podcaster to know when those hosting skills need polishing. See, listeners make connections with podcasts almost entirely because of their hosts. After all, it’s not like WTF with ... Read more

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The Best Podcast Hosting Sites of 2023

Craig Hewitt — Tue, 29 Sep 2020 00:52:02 +0000

Looking for the best podcast hosting? Are you wondering which hosting service is right for your show? You’ve come to the right place. Below, we’ve reviewed and compared the best podcast hosting sites on the market today and offered advice to help you choose the best option to host your show. Before we get to ... Read more

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3 Podcast Description Templates To Help Write Your Own

Dennis — Mon, 27 Jul 2020 21:21:55 +0000

Aside from your podcast artwork and your show’s name, potential listeners use your podcast description or podcast summary to decide whether they’ll listen to your show. This makes it a critical element that you absolutely must get right if you want to promote your podcast. If your description is bad – or missing entirely – ... Read more

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Where To Find Podcast Intro Music (Free & Affordable Options)

Craig Hewitt — Tue, 12 May 2020 06:00:00 +0000

Are you looking for podcast intro music? Wondering what are the best places to find royalty-free music to start your show with? Licensing songs for podcast intro music is a complex topic that relies on a range of factors. But podcasts that include musical elements are often more engaging. Starting off an episode with intro ... Read more

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How To Convert Your Webinar Into A Podcast

Craig Hewitt — Wed, 18 Mar 2020 13:13:54 +0000

With recent concerns over Coronavirus, many conferences, business meetings, and community meetups are opting for digital attendance rather than meeting in person. Often times this comes in the form of webinars. And for good reason. Webinars are a great way to get everyone on both audio and video at the same time, and in the ... Read more

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The Benefits of Consistently Publishing Podcast Episodes

Craig Hewitt — Tue, 22 Oct 2019 08:00:07 +0000

In this article, we’re going over the benefits of consistently publishing podcast episodes. We’re breaking down why it’s so important to stick to a schedule and how reliably releasing new content will help set your listener’s expectations. If you’re unsure how consistently publishing a podcast supports growth, stick around for our top four reasons why ... Read more

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6 Tasks Podcasters Can Outsource To Save Time

Craig Hewitt — Fri, 18 Oct 2019 00:40:28 +0000

Veteran and new podcasters would all agree producing a show is time consuming so many have looked podcast outsourcing options to help manage their workloads. The reasons hosts decide to delegate tasks are varied. Things like wanting a polished sound but lacking audio editing experience, wanting to focus energy on the content creation, and trying ... Read more

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What are Evergreen Episodes?

Dennis — Tue, 08 Oct 2019 08:00:54 +0000

Like all podcasters, you want your content to live forever. You want new listeners to find your episodes years after you publish. You may be on episode 575, but you still want new fans to enjoy episode 001. The only way to make your content last is by publishing evergreen episodes. In this article, we’d ... Read more

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Podcast Names: How to Choose a Good Name for a Podcast

Craig Hewitt — Tue, 08 Oct 2019 00:44:00 +0000

Are you struggling to come up with a good podcast name? Looking for ideas and inspiration on what to call your show? A podcast name is often the first indication about who you are and what the show is about. For that reason, your show’s name should be descriptive and creative, giving potential listeners a ... Read more

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Infographic: How Does Podcasting Work?

Craig Hewitt — Mon, 07 Oct 2019 20:29:29 +0000

“How does podcasting work?” is a question all new hosts stumble through in the beginning stages of setting up their show. To help visually answer this query in six steps, we designed an infographic perfect for rookie podcasters. It describes how a podcast travels from being an audio file on a computer to being featured ... Read more

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How to Choose a Podcast Host

Craig Hewitt — Fri, 04 Oct 2019 23:30:34 +0000

Choosing a podcast host is an essential decision as you prepare to launch a show. Ensuring the software can support your current and future needs from the start will allow you to grow your show without worrying about switching providers later on. In this article, we’ll give you five pieces of criteria to consider when ... Read more

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How to Create Podcast Cover Art and Logo that Will Grab Attention (With Examples)

Craig Hewitt — Wed, 21 Aug 2019 22:28:04 +0000

Are you looking to beef up your podcast cover art? Wondering how to create a memorable artwork or a logo for your show? FACT: Podcast cover art is the first experience potential listeners have with your show as they browse on Apple Podcasts, Google Podcasts, Spotify, or their favorite podcast app. They’ll use your artwork ... Read more

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How To Record A Podcast: Top Tips & Video Tutorials

Craig Hewitt — Wed, 21 Aug 2019 20:31:14 +0000

Sitting down to record your podcast for the first time can be a daunting task. For a detailed look at how to record a podcast, we gathered everything you need to capture your first episode. From planning out what you’ll talk about to making sure you record high-quality sound, this guide is what you need ... Read more

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8 Podcast Formats To Consider For Your Show

Dennis — Tue, 02 Jul 2019 05:55:38 +0000

Wondering about podcast formats? Looking for advice on how to structure your show? FACT: Choosing a format for your show is one of the first decisions you’ll have to make when planning your podcast. You’ll need to know your format before you give it a name and create cover artwork, and certainly before you record ... Read more

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25 Podcast Topic Ideas Your Audience Will Love (We Promise!)

Craig Hewitt — Tue, 18 Jun 2019 08:00:04 +0000

Discover 26 podcast topic ideas that your audience will absolutely love. The best podcast topics to try on your show right now.

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How to Start a Podcast: Step-By-Step Guide

Dennis — Tue, 11 Jun 2019 08:00:24 +0000

FACT: Podcasting is one of the best ways to express yourself creatively, share your knowledge, build a loyal and engaged audience, and then, monetize the show and make a living of it. The thing is – You can’t get there without first starting the podcast (which I know may seem like something easier said than ... Read more

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Important Considerations when Migrating Your Podcast to a New Platform

Craig Hewitt — Tue, 21 May 2019 14:00:17 +0000

One of the beauties of podcasting is that it’s a relatively “sticky” form of content. Once your podcast is set up and approved by all the popular directories you kind of can just publish and forget it. But, what about those times when you want to (or heaven forbid Have To) move your podcast hosting ... Read more

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How to Start a Podcast on YouTube and Grow Your Audience

Dennis — Tue, 26 Mar 2019 17:00:01 +0000

Wondering how to start a podcast on YouTube? Looking for advice on whether you should upload a podcast to YouTube as well? Growing a podcast boils down to one simple rule: Put your stuff anywhere your audience will see it. Yes, it would be great if everyone flocked to your website to listen to your ... Read more

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What To Look For When Choosing A WordPress Podcasting Theme

Craig Hewitt — Tue, 26 Feb 2019 10:00:08 +0000

Appearance matters when setting up your podcast website. In this post, we’ll walk you through the process of finding the perfect theme for your podcasting website. While your quality content will keep your audience hooked, your site’s design is what will get their attention – something you can achieve with a dedicated podcasting theme. As ... Read more

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How to Prepare To Conduct An Amazing Podcast Interview

Dennis — Tue, 18 Dec 2018 22:39:15 +0000

Hosting a podcast interview is a lot harder than it sounds. It’s not a simple as having a friendly chat in front of a pair of microphones. If you don’t prepare, you could end up with a boring interview that fails to entertain your listeners and bad reviews. Or worse, your interview could erode into ... Read more

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How to Invite Someone to an Interview on Your Podcast

Dennis — Tue, 09 Oct 2018 11:00:55 +0000

One of the best ways to create valuable content for your listeners is to invite influential and insightful guests on to your show. The right influencer can impress your podcast community, give your podcast a powerful boost, and make you some money. But podcasts guests won’t volunteer on their own, which is why it’s important to ... Read more

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4 Ways to Stay Consistent with Your Podcast Editorial Calendar

Dennis — Tue, 25 Sep 2018 11:00:28 +0000

Have you ever followed a TV show that was bounced across stations and time slots or suddenly canceled without warning? It’s terribly frustrating. Your podcast listeners feel the same way when you fail to follow a podcast editorial calendar and deliver your episodes inconsistently. Podcast listeners are generally more engaged with the content than, say, ... Read more

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How to Write a Podcast Script: Templates and Tips for Beginners

Dennis — Wed, 29 Aug 2018 00:37:01 +0000

How to write a podcast script is one of the biggest questions new podcasters ask when recording their first episode. The best podcast episodes may sound like casual, free-flowing conversations, but that’s due to the hours of preparation and planning the hosts do before hitting the record button. Ahead, we offer some best practices to get your ... Read more

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Podcast Structure: The 3 Acts Of Every Great Podcast Episode

Dennis — Tue, 14 Aug 2018 11:00:46 +0000

People love stories. Stories don’t just entertain us. They’re powerful ways of transmitting emotion and information between one another. In order to tell the best stories, you need the right podcast structure Brands have known about the power of storytelling for a long time. Stories can be used to sell products because, according to researchers ... Read more

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How to Create an RSS Feed For Your Podcast in 3 Steps

Craig Hewitt — Mon, 25 Jun 2018 17:40:18 +0000

An RSS feed is an essential piece of technology that powers every podcast. Without it, the medium wouldn’t exist. A podcast RSS feed contains information about your show and its episodes. It then passes that information to podcast directories, like Apple Podcasts or Spotify, each time a new episode is published. The updated RSS feed ... Read more

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3 Ways to Boost Your Podcasting Productivity This Week

Craig Hewitt — Sun, 24 Jun 2018 14:07:00 +0000

Here are some brand new Podiant features that’ll help you become a more productive podcaster. Add discussion topics via email Alex runs a podcast about Android. Every week, they gathers up the latest news and add topics to the podcast’s Topics list. Sometimes these stories come through RSS, sometimes they come through Twitter, so one ... Read more

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How to Launch a Podcast: Everything You Need To Know

Craig Hewitt — Mon, 11 Sep 2017 17:39:36 +0000

Launching a podcast is a complex process requiring time to properly plan and strategize how to start your show on the right foot. Here’s a guide of exactly what you need to get your podcast launched the right way so you can start growing your audience from day one. Checklist of What You Need to ... Read more

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