podcast advertising | Castos Podcast hosting and analytics to help you build, grow, and monetize your show Mon, 08 May 2023 02:34:20 +0000 en-US hourly 1 https://castos.com/wp-content/uploads/2021/08/favicon-150x150.png podcast advertising | Castos 32 32 Dynamic Ad Insertion for Podcasts: Are They Right For Your Show? https://castos.com/dynamic-ad-insertion-for-podcasts/ https://castos.com/dynamic-ad-insertion-for-podcasts/#comments Tue, 14 May 2019 08:00:01 +0000 https://castos.com/?p=6766 If you sell ads for your podcast or you’ve begun pitching potential sponsors, you’ve probably heard of dynamic ad insertion for podcasts. It’s a growing trend that will undoubtedly become more popular over the next few years. According to an IAB study, dynamic ads represented almost 42% of podcast ads in 2017. What is this ... Read more

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]]> https://castos.com/dynamic-ad-insertion-for-podcasts/feed/ 1 Are You Ready To Pitch Sponsors For Your Podcast? https://castos.com/get-sponsors-for-your-podcast/ https://castos.com/get-sponsors-for-your-podcast/#respond Tue, 07 May 2019 08:00:42 +0000 https://castos.com/?p=6741 Podcast sponsorships are the simplest and most lucrative way to monetize a podcast. You know it’s important to develop your podcast a bit before you hunt for sponsors, but when is the right time to start? How do you know if your podcast is ready for sponsors? Truthfully, there’s no clear answer here. We wish ... Read more

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]]> https://castos.com/get-sponsors-for-your-podcast/feed/ 0 Podcast Advertising Glossary: 42 Sponsorship Terms You Should Know https://castos.com/podcast-advertising-glossary/ https://castos.com/podcast-advertising-glossary/#respond Tue, 23 Apr 2019 08:00:58 +0000 https://castos.com/?p=6689 There’s a lot to know about podcast advertising. It can feel a bit overwhelming at first, especially if you court sponsors who know how to play the game. To help you wrap your head around the business, we’ve put together this podcast advertising glossary. It’s full of important terms you need to know to successfully ... Read more

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